{Blog Love: Purple Area}

I've only been following the Purple Area blog for a few months, but what an inspirational few months they have been! As usual I've picked out what has inspired me most from this lovely blog; I especially enjoy the images and reviews of various interiors stores and colourful floristry. With an eclectic mix of whimsical shop window displays, simple yet chic home tours and plenty of inspiring photography, there is always something to inspire.

Images are mainly by Purple Area's author. If you see an image that's yours and know the credit, please let me know so that I can add it. Thank you!

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{Blodwen General Store}

After a weekend full of sunshine and glorious blue skies I'm entering the week full of lust for bright, airy spaces, along with mix and match picnic-style textiles. If I was in Brooklyn I would go to the Brook Farm General Store, but seeing as I'm based in the UK, I'd happily settle for Blodwen - a super stylish General Store in Wales. It's an online emporium in honour of the traditional local craftsmanship, which has been given a modern edge with a spoonful of contemporary design and style. Their rugs and throws (2, 5 + 6) would make ideal picnic blankets, and just imagine being able to wake up and have coffee in that dining room (9) everyday...

Images: Blodwen

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{Colourful interiors advertising}

This advert is wonderful. I've got to give it to the ad agency, Leo Burnett who created the campaign because I would never usually think to go to Homebase for interior accessories. Now, however, I'm seriously tempted. I love how halfway through all the spaces come together and hundreds of different lights are illuminated. The colourful bridge is lots of fun too. It's a little like a stage set, just inside a train station instead of a theatre. Given the fantastic IKEA campaign running in Paris at the moment and now this work from Homebase, it seems there's plenty of interest around engaging consumers in the home sector. This is no bad thing; here's to more creative interiors advertising please!

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{Brook Farm General Store}

This place is so lovely that I would like to move in. I don't care if it's a store and not a home, look how cosy it is! Plus, with stock that lovely why would I want to leave? The lovely guys from the Brook Farm General Store sum up their place brilliantly. So, in their own words, here's what they are all about:

Located just under the Williamsburg Bridge, in Brooklyn, NY, Brook Farm General Store is a modern general store offering a wide range of old and new items. From the most humble scrub brush to the most luxurious linen sheets, all of our products are useful, simple and timeless.

Useful, simple and timeless...I'm.In.Love. Happy Friday, everyone!

Images (top to bottom): Inside the store; Stainless Steel Straws; Anglepoise Original 1227; Wire Magazine Rack; Organic Goose - all Brook Farm General Store

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{Oh, hello Toast}

Image: Will Taylor

I ventured into Toast this afternoon and this little vignette caught my eye. The matt yellow and grey hues of the crockery have farmhouse chic written all over them. Love, love, love!

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