Tommy Hilfiger's London Pop Up Shop: Preppy Brights

Tuesday, May 24, 2011

Tommy Hilfiger's London Pop Up Shop: Preppy Brights

Last week London's Covent Garden played host to a temporary beach house that was Tommy Hilfiger's home from home for a week. Complete with garden and a healthy dose of UK sunshine, it really did feel like a mini slice of East Coast Hamptons chic (well, if you looked past the hoards to tourists in the surrounding area!). The interior mirrored the preppy nature of the brand's apparel range: Bright primary coloured hues dominated the whitewashed beach hut interior, whilst coloured Tolix chairs doubled as display stands for books, accessories and stationery. What catches your eye? My favourite design elements included the blue and white awnings and the quirky coloured ducks. Tommy's pop up beach house will be travelling to Stockholm, LA, Milan, Madrid, Sylt and Knokke. Be sure to check it out if you can!

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